• Kyle
  • Farley
Co-Founder + CEO
  • Jayson
  • Siano
Co-Founder
  • Jennifer
  • Osorio
Senior VP of Operations
  • Dylan
  • Cane
VP of Real Estate
  • Jesse
  • Wroblewski
Branding + Marketing Specialist
  • Chris
  • Deluca
EVP, Project Management + Construction
  • Hannah
  • Roberto
Director of Operations
  • Steven
  • Gardner
EVP, Franchise Development and Sales
  • Quinn
  • Cleveland
Real Estate Manager
  • Morgan
  • Price
Director of Development
  • Jennifer
  • Lazear
Vice President of Real Estate

Meet the team

  • Kyle
  • Farley
Co-Founder + CEO
  • Jayson
  • Siano
Co-Founder
  • Jennifer
  • Osorio
Senior VP of Operations
  • Dylan
  • Cane
VP of Real Estate
  • Jesse
  • Wroblewski
Branding + Marketing Specialist
  • Chris
  • Deluca
EVP, Project Management + Construction
  • Hannah
  • Roberto
Director of Operations
  • Steven
  • Gardner
EVP, Franchise Development and Sales
  • Quinn
  • Cleveland
Real Estate Manager
  • Morgan
  • Price
Director of Development
  • Jennifer
  • Lazear
Vice President of Real Estate
  • Jennifer
  • Lazear

Vice President of Real Estate

As Vice President of Real Estate at SCALE, Jenn has over a decade of experience in the retail leasing industry. As a graduate of the University of Colorado at Boulder, Jenn started her real estate career as a broker in Denver, Colorado in 2013 specializing in local landlord and tenant representation. She also served as a Senior Real Estate Manager at Smashburger, L'Oreal and most recently Leap, spearheading site selection and development efforts on the tenant side. Jenn has completed hundreds of lease transactions over the course of her career and is excited to continue to assist in the brick and mortar expansion of brands at SCALE. She currently resides in New York City and her current interests include yoga, skiing and hiking.

  • Morgan
  • Price

Director of Development

Morgan is a born and raised Texan with a passion to serve others in their business and in health. Coming from a real estate family, she married her passion for both real estate and fitness that brought her to join SCALE working to help health and wellness brands around the country grow. Prior to Scale, Morgan helped manage over 30 national leases at SABRE where she learned the art and science of a national expansion for a brand. Morgan values growth, health and hard work that she lives by every day and strives to inspire it unto others. She is also a certified personal trainer that lives out her mission to help others become their strongest selves and loves to spend her free time taking on new adventures and skills.

  • Quinn
  • Cleveland

Real Estate Manager

Meet Quinn Cleveland - a real estate guru hailing from Dallas, TX with over 5 years of experience in the biz. He's dabbled in transaction management, commercial real estate brokerage, portfolio management, and business operations. As a Real Estate Manager at Scale Franchise Solutions, Quinn helps franchise clients with all their real estate needs. He's a pro at preparing project plans, proposal packages, letters of intent, and area plans for clients. He also conducts weekly and monthly meetings to make sure everyone's on the same page. But that's not all! Quinn has also worked as a Transaction Manager at Mohr Partners, helping bigwig corporate clients with their real estate transactions. He's got mad skills in project leasing throughout Dallas Fort Worth as an Associate at Structure Commercial. Quinn is a proud graduate of the University of Oklahoma and holds a Texas Real Estate License. But don't let his professional demeanor fool you - he's a chill dude who loves nothing more than helping people.

  • Steven
  • Gardner

EVP, Franchise Development and Sales

Steven Gardner is the Founder of Franchise Concepts International and QSR Franchise Development Group. He has 30 years experience in Franchise Sales, Development, Brokerage and Commercial Real Estate. Steven has represented numerous national concepts as Franchise Development Director and⁠—in some instances⁠—Real Estate Director of the brand. As of 2018, he has transacted numerous Franchise Agreements including an International Master Development Deal for 150 stores in 5 GCC Countries. Steven is currently engaged with affiliates as an outsourced Franchise and Business Development Director for multiple Regional/National Retail Franchise Brands and has been directly involved in the sale of over 1000 units. His specialties include startup development programs, strategic brand consulting, marketing, public relations platforms, lead generation support, and multi unit/area development sales transactions. In addition, he supports and assists in the creation of financial business plans, projections, and sales deck presentations to Industry CFO’s, Investors, and Private Equity Firms. Steven is a 3rd generation Manhattanite and a graduate of Boston University’s School of Management. His son lives in NYC and his daughter lives in Boston. He finds every day with new brands is an exciting new experience.

  • Hannah
  • Roberto

Director of Operations

Hannah is originally from Boston, Massachusetts and received her Bachelor’s degree in Fashion Merchandising from Southern New Hampshire University. After pursuing a career in Retail Management, she used her experience in customer service and sales and transitioned to real estate in 2020. Prior to joining SCALE, Hannah held the position as the Listing Manager at a Boston-based real estate firm where she managed over 150 listings annually and found her passion for real estate. Hannah also enjoys running and traveling with her family. She believes a good workout and shopping are the best forms of therapy!

  • Chris
  • Deluca

EVP, Project Management + Construction

Christopher DeLuca is an experienced real estate and development expert.  Having worked for M&T Bank in charge of all retail and corporate expansion as well as in his own development consulting firm, he has extensive experience in land, ground, retail, industrial/flex, and office leasing and development in the Mid-Atlantic. Over the past sixteen years Christopher has also assisted in the multi-site expansion of various retailers along the East Coast. Christopher graduated with a Finance degree from the University of Pittsburgh and has an MBA from Loyola University.  He lives in Millersville with his wife and two sons.

  • Jesse
  • Wroblewski

Branding + Marketing Specialist

Jesse Wroblewski is the founder and President of digital marketing firm Generations Beyond. Over the past 20 years he has taken it from a one-man operation to one of the most successful agencies on Long Island. His attention to detail and mind for strategic planning has given him an edge that is unmatched in his field. Through Generations Beyond Jesse has worked with brands all over the world; from mom-and-pop-sized shops to world-renowned corporate entities in almost every field of business. Under his direction Generations Beyond has won several video marketing awards and has consistently stayed ahead of the curve when it comes to digital marketing trends. Formerly trained as a physical therapist, Jesse has inside experience and vast knowledge of the fitness field. He has worked with such brands as The Islanders, Green Giant, Red Mango, and HAIGuard. In his spare time Jesse is a comic book author and screenwriter that lives on Long Island with his wife who is also a writer.

  • Dylan
  • Cane

VP of Real Estate

Dylan attended Penn State University where he received a Bachelor of Science degree in Economics. He recognized early on the rapid growth and expansion of communities, housing, and businesses around him, and knew he wanted to be an integral part of real estate and development. During college, he completed internships in residential and commercial real estate and development, where he began to hone his skills and knowledge relevant to real estate in NYC. Upon graduation, he immediately relocated to New York. Furthering his growth, he joined Tower Brokerage in 2019. He focused on both tenant and landlord representation in the NYC market. Dylan has assisted numerous Tenants in the hospitality industry such as Wendy’s, Zazzy’s Pizza, Davidovich Bakery and Ama Raw Bar.  Dylan shares with his team members a deep appreciation for helping brands execute a real estate strategy throughout the country. He is dedicated to put his education and experience to work for SCALE’s clients to find the solutions they need to successfully operate.

  • Jennifer
  • Osorio

Senior VP of Operations

Jennifer brings 15 years of experience in retail real estate executing numerous expansion strategies nationwide through in-depth market research. By reviewing consumer trends with client performance, she helps reveal the common links between their most successful stores and target the most profitable markets for future growth. She is truly passionate about real estate on all levels: understanding a client’s needs, researching new concepts, and exploring new markets. Clients she has worked with include Drybar, Travis Mathew, Salt Life, Roche Bobois, Planet Fitness, Rent the Runway, Lacoste, and Steve Madden. Jennifer graduated Magna Cum Laude from Molloy College with B.S. in Accounting. Prior to entering the Real Estate industry, she was a Senior Accountant at Tequila Avión and a Financial Analyst in Citi’s Global Wealth Management department. She is also a member of the International Council of Shopping Centers (ICSC) and a licensed salesperson in New York. Jennifer currently resides in New York, NY with her husband and two dogs. She enjoys cooking, the beach, and working out at OrangeTheory Fitness.

  • Jayson
  • Siano

Co-Founder

Jayson Siano is a nationally recognized thought leader and content creator in the CRE, retail, and digital media spaces. He is a change agent in the commercial real estate and franchise industries who is always challenging broken paradigms. Jayson is a highly sought-after advisor to many founders of unique brands and responsible for scaling many businesses across the US and beyond.

  • Kyle
  • Farley

Co-Founder + CEO

Kyle serves as Co-Founder and Managing Principal for SCALE Franchise Solutions. In this role overseeing the National Accounts team, Kyle is actively involved in the day-to-day operation and function for dozens of SCALE’s Clients. While leading the team, Kyle had signed hundreds of leases amounting to over $100mm in deal value in over 40 states. Utilizing SCALE’s future-first mindset, Kyle is always seeking new ways to enhance SCALE’s national platform in keeping with the data driven real estate site selection and analysis model. Through our AI-based platforms, SCALE is now a full end-to-end solution for any franchisor with any need. Kyle currently resides in Rockville Centre, NY with his wife, Lauren, and have 3 amazing children together (Graelyn, Everett, and Harrison.)